Why are some emails treated as SPAM? Print

Modified on: Fri, Oct 4, 2019 at 7:30 PM


Most email service providers use complex anti-spam filters. These filters usually determine which email is SPAM based on their experience and practices. Some of the most common reason for emails to end up as SPAM are:

  1. The originating domain name, i.e. thinkbitevents.com, is on a blacklist.
  2. The mail server's IP address is blacklisted.
  3. The recipient mail host might require additional validation, such as the existence of SPF or DKIM for thinkbitevents.com.
  4. Custom anti-spam filters applied by the recipient email host might also end up rejecting an email based on its contents (subject, body, attachments, etc.).

ThinkBIT Support can assist you with point 2. If you are not receiving any of our emails, even in your SPAM folder, please report at issue to us so that we can take all necessary actions to remove it from the list. It might take around 24-48 hours for the removal to be confirmed. The remaining reasons above need to be addressed by yourself, with the help of your IT administrator.

Our Sender Score

As of October 3, 2019, the IP address that ThinkBIT Events uses has a Sender Score of 98%. This means that we have a great email sender reputation and the emails that we send are better received in the recipient's inbox than those who scored below. Any problems with emails may likely be one of the reasons above that are out of our control.

About Gmail Tabs

Gmail delivers messages to tabbed inboxes (e.g. Primary, Social, Promotions, etc.). Many emails are sent to the Promotions inbox and we have no control over the placements of emails in Gmail. It uses frequently changing and very complex algorithms to categorize incoming email into one of these inboxes. Basically, if the recipient receives our email in one of these inboxes, then the email was successfully received and it was not considered as SPAM. Here are two ways to improve the chances of our emails to arrive in your Primary inbox:

  1. Do nothing. Only about 65% of Gmail users have this feature enabled but they are more likely to open an email.
  2. Move our emails to your Primary inbox. This teaches Gmail's algorithm to deliver our emails directly to your Primary inbox. Please follow this Gmail Help article on how to move an email.

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